These days most companies are using logo floor mats and they are a popular way to promote the brand of any company. These customized entrance mats will depict the brand image of your company and tell all visitors about brief details about your business.
However, if these mat designs are chosen very strategically then they can create a real wonder and can fulfill both its functional and cosmetic objectives. Let us, therefore, in this article discuss a few tips to select a suitable WaterHog Legacy inlay logo floor mat for your company.
- Consider the shape of your company logo
You may find floor mats in different sizes and shapes, the choice of your logo mat may vary based on the type of your business. Mat shapes are generally:
- Circular
- Rectangular
- Oval
You must therefore select your logo so that it can complement the shape of the floor mat that you have selected.
- Use consistent color schemes
You can always play with many different color schemes for getting the attraction of your target audience. You need to consider the dominant color used in the logo of your company and your color selection for the mat must match that.
You must remember that by using a contrasting color scheme your mat will draw maximum attractions of the visitors.
- Simplify the appearance of your logo floor mats
One basic principle that must always be followed while designing anything that is meant for any advertisement – that is known as KISS. This means Keep It Simple Stupid! Whatever the matter that you are putting in the logo should not have any ambiguity so that even a stupid can understand what message you are trying to convey.
- Select the right kind of orientation
While buying a custom doormat, you must decide whether your design is going to be in portrait (vertical) or landscape (horizontal) positioning. To decide proper orientation of your logo, first, you have to consider how your mat will be used in your office.
Generally, the logo mats that are placed in the wide entryways will always be the best to print horizontally. However, those mats lead towards any hallway will be better for a portrait orientation.
- Keep it clutter-free
As mentioned before too, the more complicated is your design, generally, the more ineffective your logo mat is going to be. Design simplicity is essential due to 2 reasons:
- Straightforward designs will be crisper and can be easily read
- Since your mat will be put on a floor and when visitors will pass through your mat will have very little time to notice your slogan or design.
- Look for quality
Remember, just creating a good design will not be enough. You will get the benefit of your logo mat when you have used a good quality mat. Your mat must do the basic function of a mat which is the reason they are used. Advertising and marketing are just additional use of such logo mats.
Make sure that your logo mat offers a certain inspiring message that will be remembered by people for too long.